Keeping your email list in fine shape is the foundation of a successful email marketing campaign. A good, clean, permission-based list of subscribers will ensure you are reaching out to people who really want to hear from you.

Here are some tips to build effective email subscriber list to increase customer loyalty, build brand recognition and inexpensively get their message out.

Don’t buy email addresses either! Purchased lists expose your business to false or out-of-date email addresses and spam...